Before you even step foot into the Ronald McDonald House, bold exterior signage serves as a beacon of hope. 18 foot tall illuminated cabinets with Flex Face Material stretched over an aluminum frame. Because of the size, Flex Face allowed for a seamless design that looks great day or night and is incredibly durable.
The vision for the exterior signage was to emphasize the charity’s presence. But as a non-profit, they also wanted to keep the project on budget. To meet this goal, our team recommended only illuminating the logo sign and using aluminum letters below the logo. This strategy saved on production costs and electrical installation, and it allows the logo to shine bright as the focal point at night.