This exterior signage solution for our friends at Latitude Signage + Design began with the goal of creating a standout, resilient structure for a multi-tenant environment for Waukee Towne Center. The fabricated aluminum cabinet, double-sided and illuminated with white LED lights, was designed to maximize visibility at all hours. The painted, standard-colored cabinet complements the surrounding architecture while keeping the message crisp and clear. At the top of the cabinet is a custom “W” logo that would mark the location distinctly and is held in place with a steel structure inside the main cabinet. This emblem wasn’t just placed on the sign; it was carefully fabricated to stand out.
The routed graphics on the sign are backed by 3⁄4″ clear acrylic, extending 1⁄2″ from the cabinet for a striking dimensional effect. The letters have a 1st surface opaque vinyl and a 2nd surface diffuser, giving them a unique halo effect while ensuring the sign’s readability and brand presence. The result? A soft, attractive glow that draws attention to each tenant’s name without overwhelming the viewer.
Crafted from white polycarbonate, each tenant panel was designed to allow easy interchanges, adding flexibility as tenants change. Collaboration was also key; we partnered with another signage company to create a custom Target panel, achieving a seamless, unified appearance. By fabricating and installing the cabinet in sections, we ensured not only ease of transportation but also a smooth on-site assembly.
Ultimately, this exterior multi-tenant sign exceeded expectations, becoming more than a functional wayfinding tool.