A brand-new $237 million state-of-the-art cancer treatment and research facility, is situated on the OSF Saint Francis Medical Center campus in Peoria, Illinois. Spanning 200,000 square feet across five floors dedicated to cancer care, education, and research, it consolidates resources from various OSF locations in Peoria under one roof. We partnered with our client to fabricate all exterior signage. Additionally, our client was tasked with developing and implementing a new campus-wide exterior wayfinding signage plan to enhance navigation for patients and visitors not only to the Cancer Institute but also to its existing buildings. The ImageFirst™ team of designers and fabricators were thrilled to pitch in.
Branding the Cancer Institute exterior entailed installing three building-mounted logo signs. Given the unique architectural terra-cotta panel façade, it was imperative to be thoughtful about the design and the number of penetrations into the material. In the end, the Latitude team meticulously sealed penetrations from the inside during installation to preserve structural integrity. Swing stages were employed for signage installation due to completed landscaping at the building’s base.
Since the new building’s construction altered the entire campus flow, Wayfinding and directional signage was added throughout the campus too.
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