In order to properly serve the community, the Medical Center recognized the need to update and expand the aging medical facilities and the campus organization.

Updat­ing Brand Iden­ti­ty and Sig­nage for Mid­west­ern Med­ical Center

Broad­lawns Med­ical Cen­ter is a pub­lic med­ical cen­ter that serves the health care needs of all Polk Coun­ty, Iowa res­i­dents. In order to prop­er­ly serve the com­mu­ni­ty, the Med­ical Cen­ter rec­og­nized the need to update and expand the aging med­ical facil­i­ties and the cam­pus orga­ni­za­tion. In response to this need, the archi­tect and engi­neer­ing firm Shive-Hat­tery devel­oped a mas­ter plan for Broad­lawns Med­ical Cen­ter which result­ed in a mul­ti-phase addi­tion and ren­o­va­tion con­struc­tion solu­tion for the Med­ical Center.

The project phas­es include updat­ing the infra­struc­ture replace­ment, cre­at­ing a new emer­gency depart­ment and walk-in clin­ic designed for 60,000 annu­al vis­its, a new main entrance and reg­is­tra­tion area, and new three-sto­ry med­ical office build­ing with a con­nect­ing link allow­ing patients, physi­cians, and staff to pass com­fort­ably between the hos­pi­tal and med­ical offices. Because of the ren­o­va­tion and expan­sion work, a new com­pre­hen­sive wayfind­ing plan and archi­tec­tur­al sig­nage solu­tion was need­ed to help guide patients, vis­i­tors and staff through­out the med­ical campus.

About the Solution

ASI was cho­sen to pro­vide a com­plete archi­tec­tur­al sig­nage and wayfind­ing solu­tion for Broad­lawns Med­ical Cen­ter. After eval­u­at­ing the demo­graph­ics of the Med­ical Cen­ter, ASI rec­om­mend­ed a bilin­gual wayfind­ing and mes­sag­ing solu­tion. The sig­nage solu­tion includes cus­tom exte­ri­or sig­nage, dimen­sion­al let­ters and logos, and cus­tom inte­ri­or sig­nage. The cus­tom inte­ri­or sig­nage design for the med­ical cen­ter is based on a trans­par­ent sur­face with a paint­ed sub­sur­face that com­ple­ments the inte­ri­or design and sim­u­lates a glass look. The inte­ri­or sig­nage solu­tion includes ADA-Ready™ room ID sig­nage, direc­to­ries and direc­tion­al signs, sus­pend­ed signs and exam room signs. To rec­og­nize and hon­or finan­cial donors who helped make health care ser­vices pos­si­ble for many Broad­lawns patients, ASI fab­ri­cat­ed and installed a large glass and steel donor recog­ni­tion wall.

Image­First™ fab­ri­cat­ed the cus­tom exte­ri­or sig­nage solu­tion required, replac­ing every sign on the cam­pus. Each cus­tom exte­ri­or sign inte­grates the Broad­lawns brand iden­ti­fi­ca­tion into the design and col­or scheme and pro­vides easy to under­stand wayfind­ing infor­ma­tion to guide traf­fic through­out the med­ical cam­pus. The exte­ri­or sig­nage solu­tion includes entry mono­liths, direc­tion­al signs and large dimen­sion­al let­ters and logos on the façade of the Med­ical Center.

Prod­uct Applications

Dimen­sion­al Let­ters and Logo
Cus­tom Exte­ri­or Signage

Project Part­ners

ASI Sig­nage Inno­va­tions, Iowa

Broad­lawns Case Study (343 KB)